Promotional Campaign
The good promotional activity will lead our restaurant "Marine" up to the launch of the business. At the first, we are going to offer two special meals for one price, it will introduce our food to the customer, by tasting more meals, for lower price. This marketing step will benefiting for us in the future.
The sale promotion will also be communicated through support media such as "coupons" - on the contests such as “Free dinner voucher in every meal more than 50$” in order to get customer 'through the door' and to tangible our food service to the customers.
The indoor promotion for the public relation activity can be done through the tasting of food and especially wine in making their evening worth full and become more favorable in the eyes of the customers.
We will be focused on objectives of generating interest and aiming to provide services among the target audience, which may be advantageous due to the intangibility of the business in the minds of the consumers. Advertising will take place in local newspapers, television, Google and local websites prior to the business launch. This method of promotion offers a cost effective way of obtaining reach among the desired targeted market.
An idea for promotional activity is through the event making public relations on the launching day and making invitations to them through email and other online Medias. This would involve our small group of trainers to offer the meal service in Central Park and in other targeted areas approaching the public and offering some trial taste of the food on an hourly basis from 10 a.m until 2 p.m. This also provides an opportunity to distribute flyers and cards, that we can send to them through the post.
The sale promotion will also be communicated through support media such as "coupons" - on the contests such as “Free dinner voucher in every meal more than 50$” in order to get customer 'through the door' and to tangible our food service to the customers.
The indoor promotion for the public relation activity can be done through the tasting of food and especially wine in making their evening worth full and become more favorable in the eyes of the customers.
We will be focused on objectives of generating interest and aiming to provide services among the target audience, which may be advantageous due to the intangibility of the business in the minds of the consumers. Advertising will take place in local newspapers, television, Google and local websites prior to the business launch. This method of promotion offers a cost effective way of obtaining reach among the desired targeted market.
An idea for promotional activity is through the event making public relations on the launching day and making invitations to them through email and other online Medias. This would involve our small group of trainers to offer the meal service in Central Park and in other targeted areas approaching the public and offering some trial taste of the food on an hourly basis from 10 a.m until 2 p.m. This also provides an opportunity to distribute flyers and cards, that we can send to them through the post.